Buyer-Based Marketing

A Modular System for B2B Marketing

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More than a book, it's a system

The tools this system provides create a modular marketing environment that enables you and your team to explain your actions to any stakeholder. Get better buy-in from the people that matter the most. Create a better strategy, supported by clearly defined market data, and execute tactical plans effortlessly. This system equips you with the knowledge and systems necessary to make the leap to real marketing.


Learn about your own industry, your products, and your competitors.


Disseminate effective messaging to the right audience, at the right time.


Adapt quickly and adjust your definition, message, and plan. Recognize failure faster.

The Components of Buyer-Based Marketing

Market Sizing

Size and understand markets to arm yourself with actionable intelligence

Buyer Profiles

Target specific people with specific messages to connect on a deeper level

Internal Analysis

Understand the position of your company and products

Competitor Analysis

Systematically learn about your competitors and their products

Customer Boxing

Better understand your customer mix and attract more of the best

Messaging and Marketing

Get the right message in front of the right people at the right time

A System That Works

A system developed over years of trial and error. Failing fast and often has produced a system that can be explained, produces repeatable results and offers clarity of strategy and tactics.

Buyer-Based Marketing

Take the next step

This system will change the way you think about marketing

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