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analysis Archives - Buyer-Based Marketing

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Competitor and Competing Product Analysis

A Marketing-Focused Change to SWOT In the Buyer-Based book, these two analyses are different chapters, because they are both complex looks at complex topics. Here, because they are so closely related, I will keep them together. I have performed no less than a metric crap-ton of SWOT analysis, and I find that the layout used there is useful in many…
Matt Kraska
February 28, 2019