buyer-based Archives - Buyer-Based Marketing

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B2B vs B2C Marketing – Understand the Customer

Consumers vs. Businesses We're all consumers of something, and most of us have probably been responsible for both purchasing for ourselves and our places of employment. Think about that; the thought processes you use for yourself are likely very different than those you use for your company. Better understanding those differences can make you a better marketer. I believe the…
Matt Kraska
July 13, 2019