market size Archives - Buyer-Based Marketing

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Market Sizing

An approach, not a calculator Market sizing in the Buyer-Based program does not include one-size fits all calculator. The example below follows the market sizing lesson in the book. This approach can be modified to fit almost any industry type and for any series of products. This bottom-up approach looks at your products and how they are used and relies…
Matt Kraska
February 28, 2019