product marketing Archives - Buyer-Based Marketing

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Book Launch

I'm pretty excited. Today, my book launches. Writing this book came about because I realized earlier last year that every time I explained one of my processes it would change a little bit. So I made a flow chart - This made me realize that every time I did something I followed a different process.
Matt Kraska
June 3, 2019

Assessing Your Products

Define and Understand You need to be aware of your product strengths and weaknesses. Every single company I have ever worked for gets caught up in the thought that they are doing it better, their products are, and people around the world purchase them because they know that the products are the best. This is never true. Ever. (more…)
Matt Kraska
March 7, 2019