resources Archives - Buyer-Based Marketing


Demand Gen Waterfall / Reverse Waterfall

Demand Gen Waterfall / Marketing Reverse Waterfall A demand gen waterfall, also referred to as a marketing reverse waterfall, is a useful tool that can be applied to a variety of purposes. First, it will help you come up with realistic budget numbers and set an expectation of the effectiveness of digital advertising across many channels. The second is that…
Matt Kraska
August 2, 2019