targeting Archives - Buyer-Based Marketing


Providing Sales with Targets

Equipping The Team I've included this in the book as an extra section, even though it is not part of the core system. I have recently begun to implement this as a part of my strategies, but it isn't necessary from a marketing perspective all the time. During market sizing research, it's pretty easy to track down the talented people…
Matt Kraska
February 28, 2019