user journey Archives - Buyer-Based Marketing


Buyer Profiles and Personas

Different from Personas A buyer profile in the Buyer-Based marketing system is a coded number that lives within your program. That number is attached to a series of data points, outlined in the table below. In the Buyer-Based book, I spend a lot of time discussing how vital buyer profiling is, and it is, in fact, the most critical aspect…
Matt Kraska
March 7, 2019