process Archives - Buyer-Based Marketing

marketing systems for B2BBlog

The Case for System-Based Approaches

Systems and Processes Any system or process is only as good as the follow through. Maybe its a cliche, but you can have the best system in the world, but if no one uses it correctly, or at all, the system is worthless. In the past, I have been involved in a few rounds of process mapping for a variety…
Matt Kraska
July 7, 2019
Buyer Based SwimlaneBlog

First Draft: Swimlane

The swimlane below was my first attempt at explaining my marketing system to people. It's quite a bit different than what I write about in the Buyer-Based book, but you can see that it follows a similar tactical flow. I present more information, and in a different order in the book, but this was the start.
Matt Kraska
May 31, 2019