marketing quick hittersBlog

Two B2B Strategic Marketing Quick-Hitters

Small and Medium Sized Business Marketing Quick-Hitters I’ve lived most of my professional life in the startup, small, and medium-sized business worlds. In this SMB world, marketing departments usually consist of one or two people. In this type of employee mix, you often find the marketing department spending more time on internal marketing projects for various departments. I’m here to…
Matt Kraska
July 25, 2019
b2b decision makers are differentBlog

B2B vs B2C Marketing – Understand the Customer

Consumers vs. Businesses We're all consumers of something, and most of us have probably been responsible for both purchasing for ourselves and our places of employment. Think about that; the thought processes you use for yourself are likely very different than those you use for your company. Better understanding those differences can make you a better marketer. I believe the…
Matt Kraska
July 13, 2019
marketing systems for B2BBlog

The Case for System-Based Approaches

Systems and Processes Any system or process is only as good as the follow through. Maybe its a cliche, but you can have the best system in the world, but if no one uses it correctly, or at all, the system is worthless. In the past, I have been involved in a few rounds of process mapping for a variety…
Matt Kraska
July 7, 2019
crm ticketing and automation for marketingBlog

A CRM is needed for every business

Get and Use a CRM Customer Relationship Management platforms enable companies to do so much more than manage a customer; they allow companies to own customers instead of a salesperson. They provide forecasts and data valuable to the production side of your business. CRM systems are mandatory. I find it baffling that a company of any size can get away…
Matt Kraska
June 18, 2019
power bi analytics for marketingBlog

The Tech and Tools I’m Using

Technology changes, we learn new things, trends in marketing change, and our ability to blend new ideas with existing programs can be different depending on circumstance. The list of software and tools, for me, will change frequently. I love to try out new things, and just because I like it for a few months doesn't mean that I'll use it…
Matt Kraska
June 12, 2019
buyer-based marketing bookBlog

Book Launch

I'm pretty excited. Today, my book launches. Writing this book came about because I realized earlier last year that every time I explained one of my processes it would change a little bit. So I made a flow chart - This made me realize that every time I did something I followed a different process.
Matt Kraska
June 3, 2019
Buyer Based SwimlaneBlog

First Draft: Swimlane

The swimlane below was my first attempt at explaining my marketing system to people. It's quite a bit different than what I write about in the Buyer-Based book, but you can see that it follows a similar tactical flow. I present more information, and in a different order in the book, but this was the start.
Matt Kraska
May 31, 2019

Providing Sales with Targets

Equipping The Team I've included this in the book as an extra section, even though it is not part of the core system. I have recently begun to implement this as a part of my strategies, but it isn't necessary from a marketing perspective all the time. During market sizing research, it's pretty easy to track down the talented people…
Matt Kraska
February 28, 2019